Search engine optimisation

Search Engine Optimisation (SEO) remains by far the most powerful way to market your website online. Approximately three-quarters of the traffic to an average UK website comes in via the search engines. More people use search engines, like Google, Yahoo and Bing, to find a website than any other method, this is why Search Engine Optimisation, (SEO) plays such an important part in any online marketing strategy. We believe SEO is a "must-have" part of the online marketing mix. This is reflected in the wider marketplace as brands are increasingly investing in this area.

Traffic coming from the natural listings in a search engine offers the highest return on investment of all available online acquisition media.

SEO requires relatively low upfront and ongoing investment compared to other online media. Good site optimization achieves breadth of visibility across a wide variety of relevant search terms - from brand specific and product to more generic keywords and phrases.

 

BDC has a fantastic track record in this field. We continually improve rankings based on a selection of relevant keywords and key phrases. This is achieved by continually refining the website architecture to make it more receptive to search engine spiders as well as continually optimising keyword density, page layouts, headings, alt tags and page titles. Our Content Management System (CMS) has been designed and built with search engines in mind and currently enjoys high rankings on the major search engines. We carefully plan Pay per Click (PPC) campaigns with an eye to the current status of the technology, continuously monitoring and fine-tuning them for the best possible results.

 

There are certain standard techniques in SEO that must be followed to ensure any success. These are the basics of keyword & competitor analysis, on-site SEO and off-site SEO (primarily link-building). Our keyword and competitor analysis is in-depth and all our on-site work is overseen by our team of web design experts.

 

A high search engine position for a strong keyword can drive a huge amount of traffic to a website, but achieving that position